Why Your Business Should Target Long-Tail Keywords

long-tail keywords

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Long-tail keywords are longer and more specific keyword phrases that users are more likely to use when searching for particular products or services. They aren’t very common because they focus on a market niche.

However, they’re the foundation of an effective SEO strategy since long-tail keywords account for 70% of all web searches. Every business should take advantage of them by establishing better lines of communication with their customers.

A long-tail keyword strategy can be very profitable, but you need a clear vision of the users actively searching and shopping for what you offer. Here’s why you should target long-tail keywords:

Easier to Rank in SEO

Fewer businesses are competing for long-tail keywords, meaning they’re easy to rank for SEO purposes. Plus, you’re more likely to show up in the first search results and acquire quality links, especially if your site has unique and relevant content.

Good Search Volume

According to an Ahrefs study, around 29.13% of keywords with more than 10,000 monthly searches consist of three or more words. Confirming that long-tail keywords aren’t low on search volume as most people think.

Higher Conversion Rates

Long-tail keywords average conversion rate is 36% because they’re more specific to your customer’s requirements. Therefore, you can create more targeted and relevant ads to encourage users to click on it and buy. Besides, potential customers that make longer, more specific searches have already done their research and are further down the buyer’s funnel.

Lower Costs for PPC

Long-tail keywords are valuable for businesses that want their website to appear on Google’s first result page and rank in the top three paid search results when running a pay-per-click campaign.

Their cost-per-click is lower because there’s less competition. An excellent bidding strategy will allow any business to get higher ad rankings and relevant searches.

Profitable Business Strategy

Overall a long-tail keyword strategy assures your business the following:

  • Lower Cost-Per-Click
  • Higher Click-Through-Rate
  • Higher Conversion Rate
  • Significant Search Volume

A higher conversion rate equals a higher return on investment – ROI, resulting in a more profitable business.

How to Get Started With Long-Tail Keywords

When creating a long-tail-keyword strategy, extensive research is required, and the more you do, the more you’ll find out that these keywords are already helping your organic search traffic.

Long-tail keywords can be highly beneficial if you know how to use them. Don’t ignore the benefits of this strategy and boost your business growth today by taking advantage of an SEO tool like Alpha.

Get in touch with Financbase’s SEO professionals now.

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