In today’s world, any business that wants to stand out from the competition must have a professional website and understand how online marketing works.
Whether you’re a big corporation or a small business start-up, the first step in web presence is to invest in a user-friendly site that engages your potential buyers. It takes approximately 0.05 seconds for people to form an opinion on your website. So it should load fast, look professional, and share useful content.
Many small business owners haven’t realized the benefits of professional website design and use readily available free templates to create their site. Let’s explore five reasons why you should work with a professional to build your business’ website:
1. Ensures SEO Compliance
Search Engine Optimization is vital when designing a business site because if search engines cannot find you easily, your potential buyers won’t either. Although free web builder sites offer a wide range of innovative and attractive templates, they aren’t the best place to fully develop your company’s website.
Commonly, free web builder sites’ templates are limited to what the platform can support and don’t include robust SEO tools. Besides, images, documents, or media files aren’t always compatible with the platform. This will negatively impact your website by not appearing in top search results.
2.Builds Brand Consistency and Identity
When you hire a professional web design agency, you have more confidence knowing the site will suit your business’ specific needs.
A web designer analyzes the products and services that a company offers and creates a website according to its primary goal. Sometimes you want to reach a broad audience and maximize exposure, and other times, you need to boost the site visits and increase online sales. Free web builder sites don’t offer the customization capabilities or plugins to further the efficiency of your site’s performance.
As mentioned above, professionals web designers can customize your business’ site according to your needs and preferences. Experience is vital in developing a creative and innovative website with convenient payment buttons, engaging call-to-actions, and well-placed hyperlinks.
There’s much creativity involved when designing a web page, and professionals know how to increase traffic while keeping it unique. Additionally, they’ll ensure your site security by installing the proper SSL certificates and security measures to limit and prevent malware or hackers from affecting your site.
4.Mobile-Friendly & Accessible Website
Ask anyone from a professional designer to developers or graphic designers; the common consensus is that a site must be unique, bug-free, and user-friendly. When a business’s website is accessible through a smartphone or any mobile device, you drive more traffic and increase engagement.
If a website is not accessible on mobile or tablet platforms, your potential buyers will visit your competitor’s site. Professional designers perform the necessary tests to ensure that your site works perfectly across all browsers. Warrant your site is AMP ready, which allows you to reach as many potential mobile buyers in such a mobile geared consumer era.
5.Make a Great First Impression
Most consumers expect a website to load in 2 seconds or less, and 75% of consumers judge a business’s credibility just based on their website design. For this reason, it’s essential always to make a great impression and reach out to professional designers for improving your site’s design or security.
Financbase offers website creation services to reconnect with established customers and attract new ones. Our team of experts will build anywhere from a landing page up to a 10-page site and work directly with you to ensure your business’s proper representation of your business’s goals and needs are on the web.