Digital marketing consists of various techniques and services, including search engine optimization, social media marketing, and pay-per-click ads. Pay-per-click, known as PPC, is one of the most effective digital marketing services for business, generally done through Google Adwords. Let’s explore what it is and why it can help your business.
What is Google Adwords?
The most popular platform for pay-per-click ads is Google Adwords. With Adwords, a business’s ads can appear at the top of results on the Google search engine. Companies “bid” on keywords that they believe their ideal customers will use to search on Google so that their business’ ad appears first when they complete such search.
Google’s algorithm determines which businesses’ ads appear for a search depending on your bid and the quality of your ad and website. You as the business only pay when somebody clicks — thus, pay-per-click.
What An Ad Looks Like on Search
A traditional ad on Adwords is primarily images; though other types of ads exist, we’re focusing on those that appear in regular search results.
Ads usually consist of:
- An indication that you see an ad
- A catchy, engaging headline or “attention grabber.”
- A website or landing page link
- Ad copy that expands on the service or product and draws the customer to click
- Sometimes, an ad will include links to other pages on your site.
There’s an art to good copy for Google Adwords, but it should be brief, concise, and engaging.
The Benefits of Google Adwords
Google Adwords can be a budget-friendly and highly effective way to get customers clicking on your products online (and buying them). Let’s break down why pay-per-click ads are so useful to your business.
With traditional marketing or another digital marketing strategy like search engine optimization or content marketing, it takes months to see results. With Google Adwords, you can get your ad at the top of search results almost immediately and quickly start viewing results (and sales).
You can retarget website visitors.
Google Adwords gives you the ability to retarget users who have visited your website. If they were already considering your product, you can remind them about it and improve the chances that they will purchase.
Pay-per-click ad results are straightforward to track, measure, and report on — you can quickly see what’s working and what isn’t, make adjustments, and optimize your campaign based on your results.
Reach people when they’re ready to buy
Possibly the best aspect of Google Adwords ads is that they reach customers when they’re ready to buy. If you’re running ads for your service, someone who sees your ad will be more likely to click on it because they see it at the moment that they’re searching for your service.
The cost-per-click on Google Adwords is only a couple of dollars on average, making it a very affordable option for many businesses — especially when the sale they make from that click can generate more than ten times the click cost. You can also easily adjust your budget, bids, and more for maximum return on investment.
Start Running Google Adwords Campaigns Now
As beneficial as an Adwords campaign can be, they are not the simplest to launch and run. Financbase has developed a tool to get you started with Adwords and start seeing revenue quickly. With Google Starter, you can efficiently run ads on Google, claim your Google My Business listing for added visibility online, and build a website that your ad can link to.