Are you struggling to rank in Google’s first search results? Probably your business’ off-site SEO strategy isn’t the best, and you’re focusing more on on-site methods.
SEO or Search engine optimization has two significant components: On-site and off-site SEO. Both of them are key, but sometimes business owners don’t know the difference between them. Let’s explore the basics of off-site, how it differs from on-site, and the best techniques to boost your site.
The Difference Between On-Site & Off-Site SEO
On-site SEO is the process of making your website search engine friendly. It means optimizing some aspects, so search engines can crawl and understand your site’s content and structure better. On-site SEO is something you can control most of the time, but that’s not always the case for off-site SEO.
Off-site SEO refers to techniques you can use to promote your site on the web. For example, link building is one of the main actions, but it goes way beyond that.
Why Is Off-Site SEO Important?
Google’s algorithm and ranking factors are constantly changing, but it’s not impossible to know some of them. SEO professionals have identified that relevance, trustworthiness, and authority play a significant role in a page’s rank. These are off-site SEO-related factors and are likely to carry more than 50% of the ranking factor weight.
Search engines are always trying to find a way to show up the best results to the users and achieve this; they consider on-site and off-site SEO factors. Backlinks are one of those, but there are many others, and it’s challenging to rank on the merit of your content or site’s friendliness alone.
The Best Off-Site SEO Techniques
Link building is the most popular and perhaps effective off-site SEO technique. In this case, you’ll try to build links to your website by gathering as many articles and blogs as possible. Guest posting, or finding sites that accept posts from guest authors or get posts published with a link redirecting to your website, is the best link building technique.
Social Media Marketing
You should know that social media likes, comments, and shares don’t impact your site’s ranking. Google stated that they don’t represent an accurate representation since they can easily be manipulated or paid. If you want to truly take advantage of your social media, optimize your campaigns to target people who are more likely to link to your post than show it to a general audience.
Boost Your Website With Financbase
Are you wondering how to do off-site SEO? Now you can, with Financbase. Our SEO services will improve your ranking on search engines and your site’s quality. We focus on off-site services and all aspects of SEO and offer a full SEO package to ensure the best possible results.