How Google Ranks Pages on Search Results

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Nearly everyone uses Google daily to search for information, buy a product, or contact a business. Google provides search results based on a specific algorithm.

Whenever you search for something, Google analyzes many factors — the words of your query, relevance, content quality, location, and more — to determine which search results to show up. Google reads all websites to classify their content and structure according to their quality and your search’s intent.

Let’s explore the factors Google takes into consideration when ranking pages on search results.

Quality of Content

Content is one of Google’s most fundamental factors to calculate a page’s relevance to a query. Google algorithms identify signals that can help determine which sites demonstrate vertical expertise, site authoritativeness, and adequate site security measures. Therefore, investing your time in creating SEO-friendly content is key to your business’ success online.

Google continuously measures and evaluates the quality of the content on your site. Search algorithms always prioritize the most reliable sources available. Remember that Google’s goal is to maintain confidence in the results that a user sees, so it’s essential to keep producing and updating your site’s content.

Your Search’s Meaning

The Hummingbird update has improved Google’s ability to understand a user’s intent in searching, rather than just matching specific keywords to content that contains it. Understanding intent is essential to ensure the best search results and involves interpreting spelling mistakes and comprehending natural language. Google is capable of determining whether you’re looking for fresh content, a specific date, or older pages.

The Relevance of Web Pages

Google has rigorous processes to guarantee that search algorithms meet high standards. This process involves both live tests and thousands of trained external Search Quality Raters worldwide. Besides, algorithms analyze every site’s content to determine if the page contains information relevant to your search.

The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. Therefore, it’s essential to research the most common keywords your potential buyers use to look for your products and services. Then, include those keywords on your site, in the headings and your page’s body, and have other forms of content, like pictures and videos, that relate to the keywords.

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How Google Ranks Pages on Search Results

Nearly everyone uses Google daily to search for information, buy a product, or contact a business. Google provides search results based on a specific algorithm.

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